From http://www.copyblogger.com/copyblogger-media/
Then from http://www.copyblogger.com/imfsp/
Copyblogger Media: Internet Marketing for Smart People Radio
Host: Robert Bruce
How to Turn Interested Prospects Into Potential Customers
Guest: Jay Baer
http://www.convinceandconvert.com
http://www.twitter.com/jaybaer
Summary: Internet marketing has changed since 2005. Before it used to be a content war, where sites with the most searchable content wins. Now, unless you have the patience and pig-headed determination to become a utility for your prospective customers, you may fall behind.
Useful Tips from Segment from Strategy Elite's point of view: Jay Baer encourages marketers to stop taking a desperate approach to marketing. Many marketers only go after the "immediate close", which ignores a wide market of people who are not interested right now but will be in the future. Bruce calls this phase, "pre-conversion", in which the focus lies in the process of getting customers to become aware of someone's service for the day that they will need it.
Terms, sayings:
Top of mind awareness (relevance)
Frame of mind awareness (inbound marketing)
Friend of mind awareness (trusted name brand)
Youtility (how can I help YOU)
You don't create demand. You fulfill demand using inbound marketing.
Examples:
Geek Squad: DIY - how can we make our customers' lives better.
Creating a name brand known by your friends by taking a less invasive approach to marketing. The example he uses is Hilton's...
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