- Reading others' shorthand notes forces you to use creative associations.
- Sometimes long dissertations can take away from your imagination and stifle your ability to draw your own conclusions. No one should ever take away your ability to draw your own conclusions.
- The potency of your thinking comes from how you interpret things, based on a mental framework you have been shaping all your life through your own experiences, not your ability to "make up things."
- People have the wrong idea about understanding others. It's not how much they know about you but how much you know about them knowing about you.
- Let's not pretend that all of our thoughts, trivial and great, are for posterity's sake. Let's realize that they are.
- I am twenty-six years old.
Thursday, January 23, 2014
The world is your cliffnote
Some thoughts I am thinking of right now (Write Now!), at 2:00am on a Thursday, which are not quite related:
Friday, March 16, 2012
Quick Notes, Shorthand, Cliffnotes from Jay Baer on Thinking Fancy
From http://www.copyblogger.com/copyblogger-media/
Then from http://www.copyblogger.com/imfsp/
Copyblogger Media: Internet Marketing for Smart People Radio
Host: Robert Bruce
How to Turn Interested Prospects Into Potential Customers
Guest: Jay Baer
http://www.convinceandconvert.com
http://www.twitter.com/jaybaer
Summary: Internet marketing has changed since 2005. Before it used to be a content war, where sites with the most searchable content wins. Now, unless you have the patience and pig-headed determination to become a utility for your prospective customers, you may fall behind.
Useful Tips from Segment from Strategy Elite's point of view: Jay Baer encourages marketers to stop taking a desperate approach to marketing. Many marketers only go after the "immediate close", which ignores a wide market of people who are not interested right now but will be in the future. Bruce calls this phase, "pre-conversion", in which the focus lies in the process of getting customers to become aware of someone's service for the day that they will need it.
Terms, sayings:
Top of mind awareness (relevance)
Frame of mind awareness (inbound marketing)
Friend of mind awareness (trusted name brand)
Youtility (how can I help YOU)
You don't create demand. You fulfill demand using inbound marketing.
Examples:
Geek Squad: DIY - how can we make our customers' lives better.
Creating a name brand known by your friends by taking a less invasive approach to marketing. The example he uses is Hilton's...
Then from http://www.copyblogger.com/imfsp/
Copyblogger Media: Internet Marketing for Smart People Radio
Host: Robert Bruce
How to Turn Interested Prospects Into Potential Customers
Guest: Jay Baer
http://www.convinceandconvert.com
http://www.twitter.com/jaybaer
Summary: Internet marketing has changed since 2005. Before it used to be a content war, where sites with the most searchable content wins. Now, unless you have the patience and pig-headed determination to become a utility for your prospective customers, you may fall behind.
Useful Tips from Segment from Strategy Elite's point of view: Jay Baer encourages marketers to stop taking a desperate approach to marketing. Many marketers only go after the "immediate close", which ignores a wide market of people who are not interested right now but will be in the future. Bruce calls this phase, "pre-conversion", in which the focus lies in the process of getting customers to become aware of someone's service for the day that they will need it.
Terms, sayings:
Top of mind awareness (relevance)
Frame of mind awareness (inbound marketing)
Friend of mind awareness (trusted name brand)
Youtility (how can I help YOU)
You don't create demand. You fulfill demand using inbound marketing.
Examples:
Geek Squad: DIY - how can we make our customers' lives better.
Creating a name brand known by your friends by taking a less invasive approach to marketing. The example he uses is Hilton's...
Subscribe to:
Posts (Atom)